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Posted on Jul 14, 2015 in Blog, SERP | 0 comments

Just the Basics of SEO

Just the Basics of SEO

If you’ve been keeping track of SEO for very long, you probably know that the one thing you can count on is … the fact that information you counted on two years ago is out of date.

The goalposts keep continually shifting, along with the line markers on the field, the rules of the game and even the referees. The one thing that hasn’t changed, though, is your goal: keeping your business’ website up in the top of search engine results.

You can read up and try to keep current on the latest trends in SEO, or the latest updates to the various criteria that search engines use to determine page rank. Or, you can go with the company that’s going to give you the best price on SEO services and “guarantee” you top-5 page rank (which we don’t recommend).

But you’ve got other things to do with your time, don’t you? Like actually managing a business and working on making a profit? That’s where it’s best for you to go ahead and turn the keys over to a team that’s going to specialize and focus on keeping your site optimized, adding fresh content (which search engines love), maintaining the site and keeping you abreast of what’s going on.

So don’t just go by your own gut feeling and hope for the best. Leave it up to a company that’s got a proven track record, knowledge in the field and a commitment to your success as well as their own.

Fresh Content is an essential element in SEO

With the rabid utilization of SEO techniques and SEO help, most search engine optimization companies, SEO blogs and SEO websites usually maintain that the most important of all SEO tips would be to keep content fresh and frequently updated. A site needs to be frequently updated for continued inclusion on search engine results. Users are frequently searching for the most recently updated result to their search engine query and if a site’s information seems dated, there is less likely a possibility that the site will maximize traffic via a search engine result.

Mega Important META Tags

The meta data included with a search engine result provides information beyond the headline. This meta description should include as much information about the site as well as contain searchable keywords (meta tags). This is one of the many SEO techniques used to help get inclusion on search engine result pages and a tactic employed by virtually all of the SEO companies. The proper use of meta tags is important as an accurate description with the proper keywords will allow users to know where they are headed before they click.

Old School Keyword Stuffing

Those just learning SEO (and perhaps even some more experienced users) may become overaggressive with keyword use and risk being labeled a ‘keyword stuffer’. Many SEO tips and SEO techniques center around keyword placement, but using the keywords too often and when not relevant is referred to as keyword stuffing. A rule of thumb is often said to be if a keyword or keywords are between to 15 and 20% of the content. That’s a lot of keyword usage and does not go unnoticed. Many search engines will ban your site for such an offense.

Use Best SEO Practices

While any specific SEO technique is not guaranteed for success, an SEO professional or SEO company can use past experience and current trends to figure the best suit for each individual site. An SEO company or professional can utilize stats and data (web analytics) to judge the best techniques or combination of techniques to generate traffic to a site and optimize search engine results. For those just beginning to use SEO to those who have used it before, any and all practical SEO tips are incredibly valuable.

Follow through on your leads

Some SEO help can be found in simple site maintenance. A site should contain what the search engine promised it would deliver — i.e. don’t fake it, don’t advertise something that is not relevant to your site (if you’re selling yen, don’t advertise for yang — otherwise you get fake hits, people looking for yang, which you don’t sell). This obligation and duty falls on the shoulders of the site’s admins to properly present the keywords as relevant to the subjects presented to consumers via a search engine. One of the essential SEO tips is to follow through with material promised from a search engine (provided by your descriptions and keywords) that the search engine found organically and presented to the consumers.

Keywords in Headers

Keywords in headlines are also an effective way for articles and posts to be picked up by search engines. This is key optimization of search engines and their capability to drive appropriate traffic to a site. Most SEO tips center around keyword placement and a headline is an ideal place for relevant and searched keywords to go. Anyone hoping to learn SEO should focus on relevant keywords and their importance to proper use of SEO.

Content is King

Content is what drives the web. This is because the Internet is the information superhighway and people use it for information of some sort. Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again and again, this is especially true if a website is constantly adding more and more content on a regular basis be it articles, tutorials, news and opinion or whatever. To create content you simply write news and articles about the industry your product is in. This ensures that visitors who read your content are also the visitors that are likely to be interested in buying your product.

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