Easy steps to beat your competition
Nice video from MOZ on how to use their dashboard to spy on your competition.
SEO News & Updates
- How to Use SERP Features to Inform Your Content StrategyWith a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.
- Using Keywords in YouTube Videos: How to Get More ViewsThe key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.
- One Secret to Improve SEO in 2021: GuestographicsLink building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.
- How to Create Cornerstone Content That Google and Your Audience Will LoveRead on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.
- How to Create Your Local Business USP with QUAAAC + UGCIn this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.