SEO News & Updates

• HTTPS Is Table Stakes for SEO in 2020
  Posted by Dr-PeteBack in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never […]
• 4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday
  Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder […]
• Basic Reputation Management for Better Customer Service
  Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least […]
• There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results
  Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might […]
• The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
  Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We […]