Just the Basics of SEO
If you’ve been keeping track of SEO for very long, you probably know that the one thing you can count on is … the fact that information you counted on two years...
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- Measure Form Usage with Event Tracking - Whiteboard FridayPosted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form […]
- How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a MonthPosted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts […]
- The True Value of Top Publisher LinksPosted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last […]
- Mining Reddit for Content Ideas in 5 Steps - Whiteboard FridayPosted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you […]
- What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI StudyPosted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we […]